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SUBWAY TRAIN PASSES YAO MING ADVERTISEMENT IN SHANGHAI, 2003-03-06 (photo)

IMAGE number
REU8531698
Image title
SUBWAY TRAIN PASSES YAO MING ADVERTISEMENT IN SHANGHAI, 2003-03-06 (photo)
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Photographer
CLARO CORTES IV
Medium
photograph
Date
2003 AD (C21st AD)
Shooting Date
2003-03-06
Image description

A subway train passes China Unicom's CDMA mobile service advertisement featuring Chinese basketball sensation Yao Ming in Shanghai, March 6, 2003. Yao, a 7-foot-5 inch (2.26 metres) rookie centre with the National Basketball Association's Houston Rockets, has already won high-profile endorsements with Apple Computer Corp, Visa credit card and a milk lobby in the United States. While Yao is not yet in the exalted realm of Tiger Woods or Michael Jordan, he does have some things they lack. He appeals to a massive Chinese audience in China and around the world that Western companies are urgently trying to reach. REUTERS/Claro Cortes IV CC/DL

Photo credit
REUTERS/CLARO CORTES IV / Bridgeman Images
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