FOR USE WITH FEATURE MANUFACTURING-CHINA-BRANDS, 2002-09-28 (photo)

A salesman shows Chinese-made television sets at a department store in Shanghai September 28, 2002. The next big Asian brand is likely to come from China, now the world's workshop with low-tech, low-profile companies churning out cheap consumer goods for export. Lower-tech products like household goods - which China can produce at a competitive price and quality - are leading the charge to create a global Chinese brand. Seven Chinese TV makers resolved an anti-dumping tiff with the European Union this month to secure exports into the world's second largest consumer market. REUTERS/Claro Cortes IV FOR USE WITH FEATURE MANUFACTURING-CHINA-BRANDS CC/RCS