DETROIT AREA CAR DEALER ADVERTISES PICKUP TRUCK WITH ZERO PERCENT ANNUAL PERCENTAGE RATE, 2001-10-19 (photo)

A Chevrolet S10 compact pickup advertises a zero-percent APR ad on its windshield October 19, 2001 at George Matick Chevrolet in Redford, Michigan. October sales could be one of the best months ever for the U.S. auto sales fueled by zero-interest and low-interest loans launched to bolster consumer confidence and lure consumers back after the September 11 attacks in New York and Washington, D.C. The problem for the Big Three automakers is that cutting incentives means reducing sales and production, a trade none has been willing to make so far. REUTERS/John C. Hillery JCH