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ANTI TOBACCO BILLBOARD REPLACES MARLBORO MAN BILLBOARD, 1999-04-23 (photo)

IMAGE number
REU8291771
Image title
ANTI TOBACCO BILLBOARD REPLACES MARLBORO MAN BILLBOARD, 1999-04-23 (photo)
Auto-translated text View Original Source
Medium
photograph
Date
1999 AD (C20th AD)
Shooting Date
1999-04-23
Image description

A workman puts finishing touches on a billboard featuring a cowboy smoking a limp cigarette to illustrate sexual impotence as one of the risks of smoking April 23 in Hollywood. This billboard replaces the famous Marlboro Man billboard which had been at this site for seventeen years. Under a settlement reached in November with 46 states, the major tobacco companies have agreed to turn over the leases on more than 4,100 advertising billboards to be used for anti-smoking messages. RMP/JP/CLH/

Photo credit
REUTERS / Bridgeman Images
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Largest available format 1271 × 2048 px 1 MB
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